In general this mainly affects games whose only value is in profile features (trading cards, emoticons, etc). We do not find that lack of profile customization options is a major factor for customers who are deciding whether to buy your game. Steam doesn't mark your game "bad" or "fake" - we will automatically recheck your game against our sales and player metrics several times per day. Does this mean Steam thinks my game is fake? Do you think I'm a bad actor? A. This status does not impact how we promote your game on the store - visibility, search, and discovery options are all independent of the Community profile. Does this affect my game's visibility on Steam? A. We're simply looking for a broad player base. We do not include data from user reviews, wishlists, total playtime, or any other judgment of the "quality" of the game. Our confidence metric is based on sales and player engagement figures. What metrics are used to qualify a game for profile customization features? A. We will automatically check whether your game qualifies several times per day. Steam automatically enables profile customization features as games reach certain player and sales metrics that give confidence that a reasonable number of customers that are engaged with your game. Games that do not have these profile customization options do not count towards Game Collector or Achievement Collector totals.
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